The Substance Regulatory Authority has introduced stricter regulations on the sale and marketing of alcoholic beverages.
Retailers must now verify the age of all purchasers electronically and are limited in the types of discounts and promotions they can offer. The goal is to curb underage drinking while maintaining responsible sales practices.
Highlights of the new measures include:
- Electronic age verification mandatory for all sales
- Restrictions on advertising and promotions near schools or youth centers
- Increased fines for retailers caught selling to minors
Industry groups have expressed support for the changes but emphasized the need for clear guidance and training for employees to ensure smooth implementation. Retailers are advised to review their current practices and update procedures to comply with the regulations.
Learn more on the official portal.